General

Here is a pattern I could not unsee after enough years in agency account management: I can predict which clients will churn at month six by watching days one through fourteen. Not the pitch, not the contract value, not even the chemistry on the sales calls. The first fourteen days. That window is when the…

Ten years of agency project management has convinced me of exactly one universal truth: the project that hurts you is never the one with the visible fire. It is the one where a risk was mentioned once, verbally, in a status meeting in March, and by June it is an issue, and by July it…